Long ago Facebook was optional for business. It no longer is. The social media platform is now an essential utility that, when used well, supports brand building, marketing goals and offers businesses affordable and unprecedented access to qualified customers and prospective evangelists. Making the most of Facebook’s power takes a little time and money and offers a return on investment like no other platform. Rebecca Hoffman, Founder and Principal of Good Egg Concepts will present tactics for making the most of Facebook for small business marketing.