One of the first mistakes a business makes is to try to sell its product to an audience (market) that is too large. Businesses that are most successful in their early stages of development are those that have a clear value proposition directed at a select group of customers. Established businesses also benefit from determining who their best customers are and what segments they belong to, so as to better serve them. Learn how to identify the best target markets for your product/service, and how to leverage that information to maximize your sales and profit potential. Come for the knowledge and enjoy the stories.