Introduction -- The surprising connection between store traffic and store sales -- How to convert more store visitors into buyers -- Store labor -- conversion secret weapon -- In search of super converting stores -- Conversion rate optimization in physical stores -- Winning over the store team -- getting line of sight -- Using store traffic to answer "did it work?" questions -- Using store traffic and conversion rates to refine merchandize localization -- Driving store traffic -- the retail marketer's goal -- The impact of shopper service on store traffic, conversion, and the Amazon effect -- The most important store traffic -- yours! -- Retail traffic indexes, and how does Google know my store traffic? -- AI, the store of the future, and store traffic -- Conclusion: traffic connects to everything

"Every hour of every day, shoppers visit retail stores intending to buy but leave empty-handed. Brick-and-mortar retailers aren't being beaten by Amazon or other online competitors, they're beating themselves by not focusing on the shopper who is already in the store but left without buying. In Store Traffic Is a Gift, retail analytics expert Mark Ryski shares game-changing insights from over twenty years of research and hands-on experience helping leading retailers turn more visits into sales, including: Why store traffic data is among the most critical data retailers collect, Which proven techniques convert more store visits into sales, How to give the frontline store team and field leaders the best chance for success, Why the future of brick-and-mortar stores is bright despite Amazon and even pandemics!. Understanding the value of store traffic insights and how to apply them in your retail business will forever change and guide how you make decisions--whether you have one store or thousands.Remember, store traffic is a gift. This book will help you unwrap it"--Amazon.com