"Strategies and concepts for mission-based fundraising From the world's first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today's fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy; Consider today's most pressing issues in fundraising--using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more; Utilize research-based fundraising strategies to enhance the success of your organization's efforts and to achieve your professional goals. Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space." --

List of Tables, Figures, and Exhibits --

Foreword --

Preface --

Acknowledgments --

The Editors --

Author Bios --

PART ONE: PHILANTHROPIC CONCEPTS FOR FUNDRAISING -- 1.Developing a Personal Philosophy of Fundraising / Eugene R. Tempel and Sarah K. Nathan -- 2. A Commitment to Ethical Fundraising / Anne Bergeron and Eugene R. Tempel -- 3. Legal Aspects of Fundraising / Philip M. Purcell -- 4. Theory in Fundraising / Ruth K. Hansen -- 5. The Joy of Giving / Sara Konrath -- PART TWO: CONTEMPORARY DYNAMICS OF FUNDRAISING -- 6. The Philanthropic Context for Fundraising / Pat Danahey Janin and Dwight F. Burlingame -- 7. Fundraising in Challenging Times: Crisis, Survival, and Transformation / Amir Pasic -- 8. Fundraising across Nonprofit Subsectors / Anna Pruitt -- 9. Global Philanthropy and Cross-Cultural Fundraising / Charles Sellen and Lilya Wagner -- 10. Fundraising for Advocacy and Social Change / Shariq Siddiqui and Katherine Badertscher -- PART THREE: AN ORGANIZATIONAL FOUNDATION FOR FUNDRAISING -- 11. Preparing the Organization for Fundraising / Jane Chu -- 12. Building a Comprehensive Fundraising Program / Jeri Patricia Gabbert and Paula J. Jenkins -- 13. Articulating a Case for Support / Timothy L. Seiler -- 14 Identifying and Qualifying Potential Donors / Catherine Brown and LaKoya S. Gardner -- 15. Budgeting and Evaluation in Fundraising / Erik J. Daubert -- 16. Marketing for Strategic Fundraising / Aja May Pirtle and Margaret M. Maxwell -- 17. Integrating Principles of Donor Relations / Patrick C. Dwyer and Susan B. Perry -- PART FOUR: THE FUNDRAISING TEAM -- 18 Fundraisers: Stewards of Philanthropy / Genevieve G. Shaker and Sarah K. Nathan -- 19. Fundraising Planning, Management, and Leadership / Bill Stanczykiewicz -- 20. Engaging the Board for Fundraising / M. Gasby Brown -- 21. Working with Volunteer Fundraisers / Tyrone McKinley Freeman and Beth Breeze -- PART FIVE: BUILDING AND SUPPORTING THE DONOR BASE -- 22. The Annual Giving Program / Sarah K. Nathan -- 23. Crafting Compelling Appeals / Heather A. O'Connor -- 24. Developing Digital Fundraising Strategies / Nathan Hand and Yannan Li -- 25. Planning Events with Purpose / Roberta L. Donahue and Caitlin Deranek Stewart -- PART SIX: ENGAGING THE DIVERSITY OF INDIVIDUAL DONORS -- 26. Understanding Individual Donors / Pamala Wiepking -- 27. The Role of Religion in Giving / David P. King and Rafia Khader -- 28. Women and Philanthropy / Jeannie Infante Sager and Debra J. Mesch -- 29. Philanthropy among Communities of Color / Una Osili and Sarah King Bhetaria -- 30. LGBTQ Philanthropy / Elizabeth J. Dale -- 31. Differentiating Generations and Their Giving / Patricia Snell Herzog -- 32. High Net Worth Household Giving Insights / Patrick Rooney, Kidist Yasin, and Lijun He -- PART SEVEN: STRATEGIES FOR MAJOR DONORS AND INSTITUTIONAL FUNDERS -- 33. Co-Creating Major Gifts / Maarten Bout and James M. Hodge -- 34. The Invitation to Give / Genevieve G. Shaker -- 35. Campaign Essentials / Aaron Conley -- 36. Planned Giving Principles / Russell N. James III -- 37. Donor-Advised Fund (DAF) Basics / Danielle Vance-McMullen and H. Daniel Heist -- 38. Overview of Grantmaking Foundations / Pat Danahey Janin and Angela Logan -- 39. Business Sector Fundraising / Dwight F. Burlingame and Bill Stanczykiewicz --

References --

Index