A successful jewelry designer offers a practical guide to starting your business, selling your creations, and building your brand. To develop a successful jewelry line, designers have to be more than just creative artists-they have to understand the ins and outs of running a crafts business. Emilie Shapiro's detailed guide explores the many facets of creating a quality handmade collection that people will buy, including: - where to sell your work - how to do small-scale production - how to carry out market research and publicity - how to price and present your pieces for greatest effect, and much more Includes photos

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