IntroductionHave you heard the expression, "Sorry, not sorry"? Maybe you've used it once or twice. We can all thank singer Demi Lovato for coining the phrase, but it's something we all have inside of us - deep, deep down. It may feel unnatural to be unapologetic. After all, we tend to live our lives at the mercy of others, seeking to please everyone else so that we can feel liked. We easily adopt the "I'm sorry" mentality, which leads us to believe we need to apologize for being who we are. Apologizing out of respect is one thing. Sometimes you need to own up to your actions and apologize when it is warranted. Other times, though, apologizing gets in the way of who you are. It can create a false sense of self-deprecation, and it can derail your motivation to do great things and be proud of yourself. It's important to make the distinction between these two types of apologies. One type is humbling and kind. The other is damaging to your own success. Think about it this way: How would you react if one of your friends apologized for a huge accomplishment? You probably would tell them it's unnecessary. Your small but frequent apologies are a microcosm of that example. What makes you any better than that person if you apologize for pursuing your dreams? Or for working hard and getting a promotion instead of your coworker? Nothing! Your goals, dreams, and ambitions are commendable, so you shouldn't let anyone get in the way. You're unstoppable, unapologetic, and unrelenting. As you step through life, you'll learn how to push the apologies aside - while keeping your etiquette and kindness intact. And we'll cover that in this eBook. In fact, we'll help you speed up the process by telling you why it's crucial to unapologetically pursue your dreams, how to do it, and how it will impact your life. You'll be unapologetic in no time! By no means is this eBook a recipe for becoming a jerk. You can be kind and unapologetic - these are not mutually exclusive. Ready to retire all your unnecessary apologies from your vocabulary? Read on!

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