Keep Your Donors : The Guide to Better Communications & Stronger Relationships
(2011)
By:
Joyaux, Simone P
Nonfiction
eBook
Details
PUBLISHED
[United States] : Wiley, 2011
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781118044865 MWT16206074, 111804486X 16206074
LANGUAGE
English
NOTES
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come
Mode of access: World Wide Web