"You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle." Seth Godin, Author, This is Marketing Buyers are afraid of salespeople. Salespeople are afraid of other salespeople. What a mess. Kevin Casey understands your sales anxiety. In 2012, he was on the verge of closing the biggest sale of his life. Or so he thought... But when he accidentally pressed the "mute" button instead of hanging up, he heard the truth. The people who were singing his praises thirty seconds before were no trash-talking like a bunch of schoolyard bullies as they revealed their true intentions to pump Kevin for information and use it to save a few bucks with another agency. His heart sank as he realised the harsh truth: He had wasted most of his sales life chasing lies, not leads. Over the next eight years, Kevin used that lesson as fuel to discover a better way to sell-without the hustle, grinding, nagging, chasing, and trickery. Inside, Kevin unveils 14 (un)conventional principles that contradict traditional sales training and even your natural instincts. Using the Zero Pressure Sales Sequence, you'll embrace the art of the opposite to make selling more comfortable and predictable. If this idea intrigues you, I invite you to set out on a journey where selling won't seem like selling at all

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