Read by Tom Morgan

Getting to the top of the Amazon Kindle best seller charts is the dream of every author. But to achieve that lofty pinnacle of success requires more than talent, hard work and determination. This might sound basic, and it is. To use Amazon successfully, you need to understand that Amazon is a unique distribution system that produces most of its orders online through impersonal 'bots. There are humans employed somewhere in the Amazon jungle, but they're rarely seen. Amazon is first and foremost a search engine, and you must make your book an easy-to-find product. You need to think about Amazon as a search engine instead of a retail store. Amazon is more like Google than Walmart. When you look for a book on Amazon, you're accessing a huge database that finds the most relevant matches based on the metadata provided for the product

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