Every start-up founder wants to build the next unicorn, an elusive multibillion-dollar business. But how do you even begin translating your vision for a better world into investor meetings and venture funding; let alone growing, scaling, and successfully leading talent? Enter, Deepti Pahwa. With over two decades of pioneering innovation and entrepreneurship, mentoring start-ups, coaching global executives, and founding an accelerator program with Stanford University's Graduate School of Business Executive Education alumni network, Deepti is on the front lines with fledgling and seasoned founders. This book is an inspiring call to action for founders to become the protagonists of their own story. Distilled from hard-won experience and dozens of interviews with founders and VCs, Deepti provides a roadmap to navigate the entrepreneurial ecosystem highlighting leadership skills, research-based tools, and an actionable framework necessary to manifest your ideas into powerful strategies. You will learn about - converting ideas to conviction, brand building, and strategic networking to acquire influence and persuade investors and customers alike. Through exemplary stories of successful founders, she provides evidence that opportunities are not limited by gender nor ethnicity. Who gets mentored, sponsored, supported, and funded is not a function of the brilliance of an idea or one's inherited attributes. But, an outcome of how one embodies inspirational qualities and influential convictions. If you're ready to create something from nothing, in building a company from "zero to one," this book is in the right hands-your hands

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