Diversity means dollars : 7 Simple Steps to Capitalize on the Changing Marketplace
(2023)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Lioncrest Publishing, 2023
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781544539225 MWT15697827, 1544539223 15697827
LANGUAGE
English
NOTES

Diverse consumers will buy from companies that attract them with a customized value proposition. The one-size-fits-all marketing approach caters to a bygone idea of the "American consumer." In Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace, Vince Vitiello teaches you how to bring your marketing out of the past by targeting your products and services to a diverse market. Diverse markets present exponential revenue opportunities that remain largely untapped by many businesses. Vitiello guides you through the seven steps of leveraging diversity for dollars: from researching and selecting your target diverse market, to building a unique value proposition for that market, to creating your strategic marketing plan.  When you market toward diverse, underserved communities, you help them gain access to products they need or want but haven't been able to easily obtain. Not only will Diversity Means Dollars show you how to achieve potential growth for your business, but by doing well for your business, you will also be doing good for underserved consumers

Mode of access: World Wide Web

Additional Credits