--For dummies.

Includes index

Partv 1. Shaping up to be a personal trainer. Introducing the world of personal training -- Getting certified -- Building your skills -- Planning your start -- Part 2. Becoming a successful personal trainer. Creating your business plan -- Setting up shop -- Developing sound business practices -- Flexing your marketing muscles -- Retaining your clientele -- Part 3. Putting the personal into personal training. Getting to know you: performing initial consultations -- The first session: performing the fitness assessment -- Before we meet again: planning the program -- Taking your client through the first workout -- Choosing exercises and teaching your beginning client -- Taking your client to the next level -- Part 4. Growing your personal training business. Preparing for growth: automating and documenting your workflow -- Hiring additional staff -- Establishing your business culture -- Part 5. The part of tens. Ten great ways to expand your services -- Ten helpful tools -- Ten ways to be the best personal trainer you can be

Provides tips for choosing a personal training certification, managing a business, conducting workouts with clients, and expanding the business

"Learning made easy" -- Cover

"Start your dream job in the fitness industry ; Provide safe and adaptive training programs ; Grow your busiiness and keep your clients motivated." -- Cover