A new era in advertising is living. The reach, frequency, and campaign-driven approach is over. And if companies aren't evolving toward customer experiences, they may find themselves on the wrong side of history. The experts in Marketing and Public Relations, Paco Montes and Eneas Mares come together and synthesize years of experiences with global brands to explain where the new approach to advertising is headed. Putting experience before theory, both authors explain why Experiential Marketing will be a central discipline within tomorrow's advertising strategy and how experiences can be created, managed, scaled, promoted and measured in today's businesses. . Welcome to the future of advertising!

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