The book centres on Ian Fleming the man, his contradictions and his public and private personality. It examines the man behind the myth and how in particular he managed (unsuccessfully at first) to create a film franchise that has lasted over fifty years. It considers Fleming's reputation as a writer, the 'formula method' he perfected and the formula's reliance on the recycling of real individuals and events as well as the occasional reliance on plagiarism. It uniquely accesses a number of closed and recently opened government files that shed light on previously unknown wartime operations such as the Air Ministry's top secret 'Operation Grand Slam', which was used in Goldfinger

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