Website conversions are elusive. Hard to obtain and harder to sustain. From Ecommerce to bookings or lead generation sites, we are in the game to optimise our websites in order to maximise the ad spend. What do we do when results aren't there, when agencies don't know what's failing and businesess need to revise their site from a different optic? This book will give you an all-around idea of what's needed to find it out. What's at play and what are the things that you and your team haven't considered but are extremely relevant in order to bring conversions back

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