Nuanced Account Management : Driving Excellence in B2B Sales
(2018)
By:
Shankar, Bala.
Nonfiction
eBook
Details
PUBLISHED
[United States] : Springer Singapore 2018
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9789811083631 MWT15167609, 9811083630 15167609
LANGUAGE
English
NOTES
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of 'account management' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a 'competitive advantage' on its own
Mode of access: World Wide Web