The story of content: rise of the new marketing
(2015)
Nonfiction
eVideo
Details
PUBLISHED
[United States] : Filmhub, 2015
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource (1 video file (approximately 44 min.)) : sd., col
ISBN/ISSN
MWT14278913, 14278913
LANGUAGE
English
NOTES
Directed by Eric Leslie
David Meerman Scott, Andrew Davis, Robert Rose, Joe Pulizzi, Jay Baer, Julie Fleischer, Kirk Cheyfitz, Don Schultz, Doug Kessler, Todd Wheatland
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process
Not rated
Mode of access: World Wide Web