Details
PUBLISHED
[United States] : Harper Collins Publishers, 2009
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9780061844553 (electronic bk.) MWT12391688, 0061844551 (electronic bk.) 12391688
LANGUAGE
English
NOTES
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy
Mode of access: World Wide Web