Forward and Backward Integration [eCourse - Kanopy]

Available

Forward and Backward Integration

(2016, original release: 2015)

Nonfiction

eCourse

Provider: Kanopy

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Series:

Kanopy eCourses
Great courses (Streaming video)

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Details

PUBLISHED

The Great Courses, 2015
[San Francisco, California, USA] : Kanopy Streaming, 2016

DESCRIPTION

1 online resource (streaming video file) (32 minutes): digital, .flv file, sound

ISBN/ISSN

1167499

LANGUAGE

English

SERIES

Kanopy eCourses

Great courses (Streaming video)

NOTES

In Process Record

Professor Roberto explains in more detail vertical integration and its two key directions: forward and backward. Does vertical integration make economic sense? Learn about vertical integration’s rationales (and risks) by digging deep into interesting stories of vertical integration involving Disney’s retail stores and Zara’s “fast fashion” strategy

Title from title frames

Film

Originally produced by The Great Courses in 2015

Mode of access: World Wide Web

In English