The power of strategy innovation. A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
(2013)
Nonfiction
eBook
Details
PUBLISHED
[United States] : AMACOM, 2013
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9780814433928 (electronic bk.) MWT12871647, 0814433928 (electronic bk.) 12871647
LANGUAGE
English
NOTES
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation
Mode of access: World Wide Web