Do You Want to Keep Your Customers Forever? [eBook - hoopla]

Available

Do You Want to Keep Your Customers Forever?

(2010)

By: Pine, B. Joseph

Nonfiction

eBook

Provider: hoopla

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Details

PUBLISHED

[United States] : Harvard Business Review Press, 2010
Made available through hoopla

DESCRIPTION

1 online resource

ISBN/ISSN

9781633691421 (electronic bk.) MWT12439391, 163369142X (electronic bk.) 12439391

LANGUAGE

English

NOTES

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever

Mode of access: World Wide Web