The mom test. How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
(2019)

Nonfiction

eAudiobook

Provider: hoopla

Details

PUBLISHED
[United States] : Findaway Voices, 2019
Made available through hoopla
EDITION
Unabridged
DESCRIPTION

1 online resource (1 audio file (3hr., 25 min.)) : digital

ISBN/ISSN
9781987165364 (sound recording : hoopla Audio Book) MWT12401669, 1987165365 (sound recording : hoopla Audio Book) 12401669
LANGUAGE
English
NOTES

Read by Rob Fitzpatrick

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right. Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better

Mode of access: World Wide Web

Additional Credits