You are competing in a highly fragmented, highly competitive marketplace where decision makers are more knowledgeable, less risk averse, and busier than ever. As a result, making your numbers is tougher and more challenging than ever. You're trying to figure out how to get the attention of new customers and to add value along the sales process to close business. And you're coping with a potentially underperforming and unengaged sales team, despite investments in sales resources, such as training and technology, marketing content, CRM, and other tools to increase sales effectiveness. But you, like other sales leaders you talk with, are not getting the payoff from these investments. You see the data: - Businesses are spending more on training, but there is little correlation to ROI (ATD, 2015) - Without follow-up and coaching/mentoring, salespeople fail to retain 80% to 90% of what they learned in training within a month (Sales Alliance, 2014) - CRM holds a <50% adoption rate, and between 25% and 60% of CRM projects fail to meet expectations - 70% of marketing content is not used by sales (Sirius Decisions)

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