Part I: Style -- Part II: Diction -- Part III: Mechanics -- Part IV: Punctuation -- Part V: Organization -- Part VI: Online Publication -- Part VII: Global Considerations -- Appendix I: Understanding Editing -- Appendix II: Grammar vs. Style -- Appendix III: How Does Google Search Work? -- Appendix IV: Updating Content

"This book serves as a guide to self-editing nonfiction print and online publications, including articles for general and academic audiences. It is both prescriptive and descriptive, drawing from stylebooks, dictionaries, research, and more to provide a full picture of both style and grammar. Also provided are techniques that boost search-engine optimization and engagement of Internet audiences"--