Qualitative Consumer Research. Episode 11
(2015, original release: 2012)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
ISBN/ISSN
1068935
LANGUAGE
English
NOTES
Originally produced by Edith Cowan University in 2012
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes
Mode of access: World Wide Web