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Change is no longer an event. Change is business as usual. Customers are demanding more, competition is fierce, and a turbulent economy and technological advances increase the pressure to do more with less. So how do you implement a change initiative and keep your organization exible and adaptive? Dr. Goman shares how to communicate to employees the WIIFM benefits of your plan and the negative consequences if they don't get onboard. She explains why, as a leader, your actions in the hallways are more important than what you say in meetings, and how symbols can inspire commitment or sabotage any progress toward your goal

Originally produced by Kantola Productions in 2007

Mode of access: World Wide Web