I present three powerful arguments for the study and the practice of art: pleasurable, practical and poltical. Three powerful arguments that each correspond to each of the three motive-types, and, together, to the general audience, and a mass market of artists and art collectors. Three arguments for the study and the practice of art is the organization I've given to thirty powerful and radical new ideas about art, and human nature. These include: The conception of the world as a single work of art that composes all 2 dimentional, 3 dimentional and 4 dimentional art. A mode of life that is a continuum of planar, sculptural and temporal art, and art making. The concepts that allow all art work to be viewed as work in a single medium and tradition and source of inspiration. The reasons why beauty gives pleasure. The practical functions of art work. The political functions of art work. A new theory of memory that describes memory as nearly perfect in light of its true function. The discovery of the analogic equivalence of mental and physical behavior and with it the analogic equivalence of the mind and the physical world. The sufficiency of a new art training in realizing proficiency in any practice. The sufficiency of art - the art world view and the art religion. And the vision of a new Utopia!

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