The art of the start : the time-tested, battle-hardened guide for anyone starting anything
(2004)
Nonfiction
Book
Call Numbers:
658.11/KAWASAKI,G
Availability
Details
PUBLISHED
New York : Portfolio, 2004
DESCRIPTION
xii, 226 pages : illustrations ; 24 cm
ISBN/ISSN
1591840562, 9781591840565, 1591840562
LANGUAGE
English
NOTES
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies