Pre-suasion : a revolutionary way to influence and persuade
(2016)
Nonfiction
Book
Call Numbers:
153.852/CIALDINI,R
Availability
Details
PUBLISHED
New York : Simon & Schuster, 2016
EDITION
First Simon & Schuster hardcover edition
DESCRIPTION
xiii, 413 pages : illustrations ; 24 cm
ISBN/ISSN
9781501109799, 1501109790, 9781501109799, 1501109790 :
LANGUAGE
English
NOTES
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive