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The 22 immutable laws of marketing: [violate them at your own risk]
(2005)
By:
Ries, Al
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Harper Collins Publishers : Made available through hoopla, 2005
EDITION
Abridged
DESCRIPTION
1 online resource (1 audio file (1hr., 26 min.)) : digital
ISBN/ISSN
9780060859992 (sound recording : hoopla Audio Book) MWT11586349, 0060859997 (sound recording : hoopla Audio Book) 11586349
LANGUAGE
English
NOTES
Read by Jack Prelutsky
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Mode of access: World Wide Web