Includes index

Cottage food freedom -- What's cooking? Navigating your state's cottage food law ; What's cooking? ; Ideas in the oven : identify your business goals -- Selling your story : marketing. Product development : design, name, log, and packaging ; Getting the price right ; Moving your product to market ; Promotion : persuading customers with advertising and public relations ; People, partnerships, and purpose ; Proving the market and getting a plan -- Organizing, planning, and managing the business. Ready, set, go : organize your kitchen ; Make it legal : establish your business in 7 easy steps ; Day-to-day financial management -- Scaling up. Scaling up ; Multiple markets and money matters -- Icing on the cake

Provides entrepreneurs with advice on all aspects of launching a home-based food business, covering product development and testing, marketing, structuring a business, managing regulations, and planning for the future. --Publisher's description

Issued also in electronic format