Predictive analytics : the power to predict who will click, buy, lie, or die
(2013)
Nonfiction
Book
Call Numbers:
303.49/SIEGEL,E
Availability
Details
PUBLISHED
Hoboken, N.J. : Wiley, [2013]
©2013
©2013
DESCRIPTION
xvii, 302 pages : illustrations (some color) ; 24 cm
ISBN/ISSN
9781118356852 (cloth), 1118356853 (cloth)
LANGUAGE
English
NOTES
Liftoff! prediction takes action -- With power comes responsibility : Hewlett-Packard, Target and the police deduce your secrets -- The data effect : a glut at the end of the rainbow -- The machine that learns : a look inside Chase's prediction of mortgage risk -- The ensemble effect : Netflix, crowdsourcing, and supercharging prediction -- Watson and the Jeopardy! challenge -- Persuasion by the numbers : how Telenor, U.S. Bank, and the Obama campaign engineered influence