3M -- 7-Eleven -- 7UP -- adidas -- AEG -- Air France -- Akzo Nobel -- Alfa Romeo -- Allianz -- American Airlines -- Apple -- AT&T -- Audi -- Barbie -- BASF -- Baskin Robbins -- Bayer -- BMW -- BP -- Braun -- British Airways -- Burger King -- C&A -- Canon -- Castrol -- Chiquita -- Chupa Chups -- Citibank -- Coca-Cola -- Credit Suisse -- Delta -- Deutsche Bank -- Dr. Oetker -- Dunkin' Donuts -- FedEx -- Fiat -- Fisher-Price -- Ford -- Fujifilm -- GAP -- Goodyear -- Google -- Hertz -- Holiday Inn -- HP -- IBM -- Intel -- JAL -- John Deere -- KFC -- KLM -- Kmart -- Kodak -- Lego -- Levi's -- Lucky Strike -- MasterCard -- Mazda -- McDonald's -- Mercedes-Benz -- Michelin -- Microsoft -- Mobil -- MTV -- NASA -- Nickelodeon -- Nike -- Nikon -- Nivea -- Nokia -- Opel -- Pathé -- Penguin -- Pepsi -- Pirelli -- Qantas -- Renault -- Reuters -- Rolex -- Samsonite -- Shell -- Shiseido -- Spar -- Speedo -- Starbucks -- Target -- Texaco -- Total -- Toyota -- Toys "R" Us -- Tupperware -- UPS -- Visa -- Vodafone -- Volkswagen -- Volvo -- Walmart -- WWF -- Xerox -- The Y (YMCA of the USA)

Brands and logos populate our visual landscape; the most successful have become such an intrinsic part of society that it seems as though they've always been there. Revealing the life histories of 100 logos for world-famous brands, this book shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted