Drucker on marketing : lessons from the world's most influential business thinker
(2013)
Nonfiction
Book
Call Numbers:
658.8/COHEN,W
Availability
Details
PUBLISHED
New York : McGraw-Hill, [2013]
©2013
©2013
DESCRIPTION
xxi, 265 pages ; 24 cm
ISBN/ISSN
9780071778626 (alk. paper), 0071778624 (alk. paper)
LANGUAGE
English
NOTES
Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights