Kiss, bow, or shake hands: sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing
(2012)

Nonfiction

Book

Call Numbers:
658.8/MORRISON,T

Availability

Locations Call Number Status
Adult Nonfiction 658.8/MORRISON,T Available

Details

PUBLISHED
New York : McGraw-Hill, [2012]
©2012
DESCRIPTION

xvii, 284 pages ; 23 cm

ISBN/ISSN
9780071714044 (alk. paper), 0071714049 (alk. paper), 0071714049 :
LANGUAGE
English
NOTES

Argentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world

Additional Credits