Develop your marketing skills
(2011)
Nonfiction
Book
Series:
Call Numbers:
658.8/RICHARDSON,N
0 Holds on 1 Copy
Availability
Details
PUBLISHED
London ; Philadelphia, PA : Kogan Page, [2011]
©2011
©2011
DESCRIPTION
vi, 168 pages : illustrations ; 22 cm
ISBN/ISSN
9780749462420, 0749462426, 9780749462246, 0749462248, 9780749462253, 0749462256
LANGUAGE
English
SERIES
NOTES
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered