Join the club : how peer pressure can transform the world
(2011)
By:
Rosenberg, Tina
Nonfiction
Book
Call Numbers:
303.484/ROSENBERG,T
Availability
Details
PUBLISHED
New York : W.W. Norton & Co., [2011]
©2011
©2011
EDITION
First edition
DESCRIPTION
xxiv, 402 pages ; 25 cm
ISBN/ISSN
9780393068580 (hardcover), 0393068587 (hardcover), 0393068587 :
LANGUAGE
English
NOTES
Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next
In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic