Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
(2010)
Nonfiction
Book
Call Numbers:
658.816/RAJU,J
Availability
Details
PUBLISHED
Upper Saddle River, N.J. : Wharton School Pub. : Pearson Education, [2010]
©2010
©2010
DESCRIPTION
xii, 212 pages : illustrations ; 24 cm
ISBN/ISSN
9780131494183 (hardback alk. paper), 013149418X (hardback alk. paper)
LANGUAGE
English
NOTES
"Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works