Newsonomics : twelve new trends that will shape the news you get
(2010)
By:
Doctor, Ken
Nonfiction
Book
Call Numbers:
070.4/DOCTOR,K
Availability
Details
PUBLISHED
New York : St. Martin's Press, 2010
EDITION
First edition
DESCRIPTION
xv, 219 pages ; 25 cm
ISBN/ISSN
9780312598938, 0312598939
LANGUAGE
English
NOTES
Includes index
In the age of Darwinian content, you are your own editor -- The digital dozen will dominate -- Local : remap and reload -- The old news world is gone--get over it -- The great gathering; or, The fine art of using other people's content -- It's a pro-am world -- Reporters become bloggers -- Itch the niche -- Apply the 10 percent rule -- Media learn how to market, marketers find new ways to make the most of media -- For journalists' jobs, it's back to the future -- Mind the gaps