Mobile marketing : finding your customers no matter where they are
(2010)
By:
Krum, Cindy
Nonfiction
Book
Call Numbers:
658.872/KRUM,C
Availability
Details
PUBLISHED
Indianapolis, Ind. : Que, [2010]
©2010
©2010
DESCRIPTION
xvi, 343 pages : illustrations ; 23 cm
ISBN/ISSN
9780789739766, 0789739763
LANGUAGE
English
NOTES
Includes index
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- Micro-sites, mobile affiliate marketing, and web directories -- Mobile applications -- Mobile website development -- Mobile search engine optimization -- Integrating mobile marketing with on- and offline marketing -- Mobile E-commerce -- Mobile marketing privacy, spam, and viruses -- The international mobile marketing landscape -- Looking into the future for mobile