Stop wasting research : maximize the product impact of your organization's customer insights
(2025)
By:
Burghardt, Jake
Nonfiction
Book
Call Numbers:
658.575/BURGHARDT,J
0 Holds on 1 Copy
Availability
Details
PUBLISHED
New York : Rosenfeld, 2025
DESCRIPTION
xviii, 302 pages : illustrations ; 23 cm
ISBN/ISSN
9781959029991, 1959029991, 9781959029991
LANGUAGE
English
NOTES
"Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the ... root causes of research waste, giving actionable ideas to increase the impact of siloed research. You'll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone--from UX researchers and insight generators to data scientists and CX analysts--will benefit from these crucial customer insights"--Page 4 of cover