"Communications Writing and Design" is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. - Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles - Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques - Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work - Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Mode of access: World Wide Web