Managing Technological Innovation : Competitive Advantage from Change
(2011)
By:
Betz, Frederick
Nonfiction
eBook
Details
PUBLISHED
[United States] : Wiley, 2011
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9780470927571 MWT18091057, 0470927577 18091057
LANGUAGE
English
NOTES
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy
Mode of access: World Wide Web