Read by Neil Gordon

Transform your business with the world's best-kept persuasion secret "The most engaging, illuminating fable I've read in a long, long time!" - John David Mann, New York Times best-selling coauthor of The Latte Factor and The Go-Giver In The Most Powerful Sentence of All Time, persuasion expert Neil Gordon invites you into a world of high-stakes business communication and messaging strategy, where one simple sentence can transform sales presentations and attract customers. Meet Barbara, a struggling CEO who can't seem to get her company's marketing off the ground. She knows her new product offer is good and how it will help clients. She can communicate about it with her team with fluidity and ease. But as soon as she talks to people on the outside, her conversation skills fall apart. Try as she might, she fails to turn her sales pitch into compelling content. Everything changes when she meets an unlikely guide who teaches her a mysterious persuasion technique: a single, powerful sentence that captivates anyone who hears it. Her new mentor calls it a "Silver Bullet," the one thing that will succeed when all other business negotiations fail. When it helps her to land a client meeting with her dream prospect, she realizes this technique is not merely about consulting skills. She realizes she has a secret weapon for closing the sale. Whether you run a small business, are looking to attract others to a mission, or are seeking premiere public speaking gigs, this engaging fable will help you create momentum for your message and build the impact you know you're meant to have. Find out how one sentence can turn your dream client into a "yes"-and your message into a movement

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