"The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon."--

Last Call for Bud Light offers an insider's account of how Anheuser-Busch, once the leader of the U.S. beer market, lost its top spot. Anson Frericks, a former president at the company, observes how it shifted its focus from shareholder profits to stakeholder capitalism and environmental, social, and governance (ESG) concerns. This change in direction, coupled with a controversial advertising campaign featuring political activist Dylan Mulvaney, led to a significant decline in the company's market value, losing $30 billion. The book delves into Anheuser-Busch's transformation and the consequences it faced