Invisible rulers : the people who turn lies into reality
(2024)

Nonfiction

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Details

PUBLISHED
New York : Public Affairs, 2024
EDITION
First edition
DESCRIPTION

ix, 436 pages ; 25 cm

ISBN/ISSN
9781541703377, 1541703375 :, 1541703375, 9781541703377
LANGUAGE
English
NOTES

"If you make it trend, you make it true"--Page 1 of dust jacket

"By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"--

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