SCIENTIFIC ADVERTISING
(2017)
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Author's Republic, 2017
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (2hr., 04 min.)) : digital
ISBN/ISSN
9781518966941 MWT12464696, 1518966942 12464696
LANGUAGE
English
NOTES
Read by Paul Jones
This is the complete and unabridged audiobook Scientific Advertising read from the original book by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many Advertising and Internet Marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within you'll be more able to avoid paying for ineffective advertising
Mode of access: World Wide Web