Predictably irrational : the hidden forces that shape our decisions
(2009)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : HarperCollins Publishers, 2009
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9780061958724 MWT12387318, 0061958727 12387318
LANGUAGE
English
NOTES

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational

Mode of access: World Wide Web

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