Madison Avenue makeover : the transformation of Huge and the redefinition of the ad agency business
(2023)
Nonfiction
Book
Call Numbers:
659.1125/FARMER,M
Availability
Details
PUBLISHED
London, England : LID Publishing, [2023]
DESCRIPTION
166 pages : illustrations ; 24 cm
ISBN/ISSN
9781911687641, 1911687646, 9781911687641
LANGUAGE
English
NOTES
An insider's view of an astonishing agency transformation. It describes Huge IPG's medium-sized digital creative angency's transformation journey - from the first management retreat in October 2021 to the organization's finishing touches in late 2022