Branding beyond visuals
(2018)
Nonfiction
eBook
Details
PUBLISHED
[United States] : Bernard Kelvin Clive, 2018
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781386257547 (electronic bk.) MWT14951126, 1386257540 (electronic bk.) 14951126
LANGUAGE
English
NOTES
Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand
Mode of access: World Wide Web